Khalil Dodo

Product & UX Designer

Khalil Dodo

Product & UX Designer

Khalil Dodo

Product & UX Designer

PUExchange Website

PUExchange Website

Marketing Page

Marketing Page

Fintech

Fintech

Designing a website that convinces you before the app has to.

Designing a website that convinces you before the app has to.

OVERVIEW

OVERVIEW

Alongside the PUEX app, I designed the marketing website. This spanned the Home, About, Contact, FAQs, Blog, and policy pages. The core job was trust: getting someone unfamiliar with PUEX to believe it was safe to hand over their bills, gift cards, and crypto to it, and to feel confident enough to download the app.

Alongside the PUEX app, I designed the marketing website. This spanned the Home, About, Contact, FAQs, Blog, and policy pages. The core job was trust: getting someone unfamiliar with PUEX to believe it was safe to hand over their bills, gift cards, and crypto to it, and to feel confident enough to download the app.

MY ROLE

MY ROLE

Website Designer

Website Designer

THE CHALLENGE

THE CHALLENGE

PUEX was asking people to trust a new platform with real money across several high-stakes categories; bills, gift cards, crypto all at once. The website had to build that trust fast, before someone bounced, without relying on the brand recognition an established competitor could lean on.

PUEX was asking people to trust a new platform with real money across several high-stakes categories; bills, gift cards, crypto all at once. The website had to build that trust fast, before someone bounced, without relying on the brand recognition an established competitor could lean on.

THE DIRECTION

THE DIRECTION

Every page was built to answer one question first: why should I trust this? On the homepage, that plays out in sequence; the headline states plainly what PUEX does, partner and compliance logos appear immediately after, real transaction screenshots back up the hero instead of illustrations, a dedicated trust section spells out reliability directly, and testimonials close the loop at the bottom. That same logic carries through the rest of the site: About makes the people and mission behind PUEX visible, Policies make compliance and security easy to find rather than buried, and FAQs and the Blog give people real answers instead of relying on the pitch alone. By the time someone reaches the download buttons, trust has been built page by page, not just claimed once on the homepage.

Every page was built to answer one question first: why should I trust this? On the homepage, that plays out in sequence; the headline states plainly what PUEX does, partner and compliance logos appear immediately after, real transaction screenshots back up the hero instead of illustrations, a dedicated trust section spells out reliability directly, and testimonials close the loop at the bottom. That same logic carries through the rest of the site: About makes the people and mission behind PUEX visible, Policies make compliance and security easy to find rather than buried, and FAQs and the Blog give people real answers instead of relying on the pitch alone. By the time someone reaches the download buttons, trust has been built page by page, not just claimed once on the homepage.

THE SCREENS

THE SCREENS

That's the thinking. Now, the part you actually came for.

That's the thinking. Now, the part you actually came for.

Thank you for reading!

Thank you for reading!

Thank you for reading!

Other Projects

Other Projects

Other Projects

  • PUExchange Mobile App

    Mobile App

    Finance

    2025 - 2026

  • GetEquity Website Revamp

    Marketing Page

    Finance

    2025 - 2026

  • Zippa Travels

    Mobile & Web App

    Travels

    2023 - 2024

  • Monie Boxx

    Mobile App

    Marketing Page

    Finance

    2023 - 2024

  • PUExchange Mobile App

    Mobile App

    Finance

    2025 - 2026

  • GetEquity Website Revamp

    Marketing Page

    Finance

    2025 - 2026

  • Zippa Travels

    Mobile & Web App

    Travels

    2023 - 2024

  • Monie Boxx

    Mobile App

    Marketing Page

    Finance

    2023 - 2024