
OVERVIEW
OVERVIEW
Alongside the PUEX app, I designed the marketing website. This spanned the Home, About, Contact, FAQs, Blog, and policy pages. The core job was trust: getting someone unfamiliar with PUEX to believe it was safe to hand over their bills, gift cards, and crypto to it, and to feel confident enough to download the app.
Alongside the PUEX app, I designed the marketing website. This spanned the Home, About, Contact, FAQs, Blog, and policy pages. The core job was trust: getting someone unfamiliar with PUEX to believe it was safe to hand over their bills, gift cards, and crypto to it, and to feel confident enough to download the app.
MY ROLE
MY ROLE
Website Designer
Website Designer
THE CHALLENGE
THE CHALLENGE
PUEX was asking people to trust a new platform with real money across several high-stakes categories; bills, gift cards, crypto all at once. The website had to build that trust fast, before someone bounced, without relying on the brand recognition an established competitor could lean on.
PUEX was asking people to trust a new platform with real money across several high-stakes categories; bills, gift cards, crypto all at once. The website had to build that trust fast, before someone bounced, without relying on the brand recognition an established competitor could lean on.
THE DIRECTION
THE DIRECTION
Every page was built to answer one question first: why should I trust this? On the homepage, that plays out in sequence; the headline states plainly what PUEX does, partner and compliance logos appear immediately after, real transaction screenshots back up the hero instead of illustrations, a dedicated trust section spells out reliability directly, and testimonials close the loop at the bottom. That same logic carries through the rest of the site: About makes the people and mission behind PUEX visible, Policies make compliance and security easy to find rather than buried, and FAQs and the Blog give people real answers instead of relying on the pitch alone. By the time someone reaches the download buttons, trust has been built page by page, not just claimed once on the homepage.
Every page was built to answer one question first: why should I trust this? On the homepage, that plays out in sequence; the headline states plainly what PUEX does, partner and compliance logos appear immediately after, real transaction screenshots back up the hero instead of illustrations, a dedicated trust section spells out reliability directly, and testimonials close the loop at the bottom. That same logic carries through the rest of the site: About makes the people and mission behind PUEX visible, Policies make compliance and security easy to find rather than buried, and FAQs and the Blog give people real answers instead of relying on the pitch alone. By the time someone reaches the download buttons, trust has been built page by page, not just claimed once on the homepage.
THE SCREENS
THE SCREENS
That's the thinking. Now, the part you actually came for.
That's the thinking. Now, the part you actually came for.





Thank you for reading!
Thank you for reading!
Thank you for reading!
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